Imagery rules · what we want vs. what to avoid
✓ Yes
  • Product renders on navy
  • Real customer site photography (CS Energy, Evolve)
  • Lab + manufacturing at the Brisbane facility
  • Engineers in PPE on site
  • Cool, daylight-balanced, low-grain
✗ Avoid
  • Stock "water" — drops on leaves, blue waves
  • Bluish-purple gradients
  • Emoji or unicode-as-icon
  • Hand-drawn SVG illustrations
  • CGI of unrealistic factory scenes